Bowser is Nintendo’s New Vice President of Sales

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No, the other Bowser.

Nintendo of America has appointed Doug Bowser as the new Vice President of U.S. sales (sorry if we got your hopes up).

Bowser joins Nintendo after having previously worked for EA as Vice President of Global Business Planning. Nintendo notes that Bowser brings “decades of experience” to the company, “not fire breath.”

“Effective today, Doug Bowser (no relation to the King Koopa and Mario’s longtime nemesis) will oversee a variety of sales-related functions, including Sales, In-store Merchandising, Retail Strategy and Retail Marketing,” reads the Nintendo press release.

At EA, Bowser was responsible for console, PC, and mobile games forecasting.

For more on the world of Nintendo, you can read our Puzzles & Dragons: Super Mario Edition review, which we found to be “the shining star alongside the less successful Z.”

Wesley Copeland is a freelance news writer, but you probably already guessed that. For more obvious statements, you should probably follow him on Twitter.
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