I should have been turned off by the commercial advertising casually strewn throughout Final Fantasy XV. Coleman logos are plainly visible when the game’s heroes set up camp for the night. Billboards for Nissin Cup Noodles line the highways of Eos. It’s product placement so obvious it’s almost laughable — and yet, I now have an eight-pack of instant ramen on my kitchen counter. What happened? A beautiful, devious combination of empathy and nostalgia.