“…we want to pay very close attention to how we receive money.”
Nintendo president Satoru Iwata recently detailed his philosophy on mobile game monetization.
Speaking during an investor Q&A, he explained that while some companies are happy with a core base of consumers willing to spend large quantities of money, Nintendo is more interested in the inverse.
“As we at Nintendo aim to reach all consumers around the world, we have no intention to analyze and follow successful examples in the Japanese smart device market,” Iwata said.
“My understanding of how to succeed in the Japanese market now is to find a limited number of generous consumers who are willing to spend a lot and analyze what encourages them to spend. However, if we did that, I don’t think that we would be able to entertain hundreds of millions of consumers all around the world or to produce large and long-lasting achievements.”
Iwata stressed that Nintendo is very conscious of their reputation and want to approach mobile game monetization with the utmost of care.
“Above all, as Nintendo is a family brand, we do not intend on changing the situation where parents and guardians can give Nintendo products to their children with peace of mind. In that sense, we want to pay very close attention to how we receive money.”
Nintendo recently announced they were partnering with Japanese mobile game publisher DeNA and had plans to begin releasing Nintendo games on smartphones in 2015. According to Iwata, the aim of this is to draw more people toward Nintendo’s dedicated gaming platforms.
Cassidee is a freelance writer for various outlets around the web. You can chat with her about all things geeky on Twitter.