Bloomingdale’s has announced its spring collection, Let’s Play, in collaboration with Nintendo.
It will include a line of clothes for men and women, as well as homeware. Partnered designers include Marc Jacobs, Paul Smith, Gitman Vintage, and Sovereign Code.
Sugarfina candy and S’well water bottles will also be featured in the collection.
“With the 90s nostalgia happening in fashion and pop culture, Nintendo is the perfect partner to take over the Bloomingdale’s spring campaign,” said Kevin Harter, group vice president of integrated marketing. “We are continually trying to enhance our customer experience, and partnering with Nintendo on in-store activation and limited-edition merchandise reinforces the notion that fashion is about having fun.”